“Do you want to make something like professor Steam
but for secondary education?” This was the question Mr. Wim Van Kerckvoorde, general director of Scholengroep !mpact stated after the videos and STEM lessons of Professor Steam (developed by myself, Michel Daschot) became a hit in primary education. This question led to a brainstorming session with colleague Piet Mertens and some time later the concept of SDG.tv was created.
Our vision was: we will start a YouTube channel in which we will launch hip, high-profile trigger videos about the sustainable development goals or SDGs. We offer trigger videos that are contemporary, positive, humorous and educational. Solving major world problems, eg poverty in Africa, is often a far-from-our-bed show among young people, so we always stay in their environment. As Piet once said during a recording moment in the studio: a better world starts with yourself.
After the launch of the first videos, we quickly received a financial push from the GO! and the ATS-STEM project to develop a website to help schools integrate the SDGs or Sustainable Development Goals at the classroom or school level. During an in-service training offer, we work together to work out a school or class trajectory.